Today a lot of people think that email marketing is dead. But that’s not the case at all. In fact, it is very much alive and has gotten much smarter. Many businesses are employing this form of marketing even today and getting good results out of them.
Email marketing involves emails sent by a company for marketing efforts to its audience. Do not confuse these emails with inbound emails like the customer calls to a Spectrum call center for Spectrum phone deals for existing customers and other service providers. A successful email marketing campaign can get you maximum ROI and much more.
In this article, you can see how email marketing can help your business get success.
Email Signups to Stay Connected
When you are generating content for content marketing on your blog and visitors come to read it, it is a perfect opportunity to retail the readers by offering newsletter signup. In this way, when your visitors signup for your newsletter, you can stay connected with them and send them new updates.
The biggest advantage of these emails is that your visitors will not forget about your company. You can build a connection by sending them relevant and value-adding content whenever you want. The people you send emails to can visit your website and may convert into customers at one time.
Therefore, it is better to offer an email signup form wherever you can. You may offer signup forms on your blog, checkout pages, and in your website’s footer. Also, it is important not to make it annoying for the visitors. However, it is better to add CTAs (call to actions) asking the visitors to sign up for the newsletters.
Promoting Valuable Content
Once you have a mailing list, you can promote your valuable content by notifying your signed-up visitors through emails. If your company is rolling out an eBook, starting a webinar, or wants to let the readers know about any similar event, sharing them through emails is an effective method.
Content creation takes a lot of effort, time, and budget. So, it is better to utilize it wherever you can. And what would be better than sending it to an audience who is already in the subject? Therefore, you should not hesitate in sharing content with them.
Sharing this content can also help you get brand awareness by showing your expertise in the industry. Such brand awareness can further lead to more customers signing up because of word of mouth and referrals. So, it is highly advisable to create quality content and share it through all mediums.
Product/Service Promotions Through Coupons and Deals
Besides engaging your audience through emails, you may also want to convert them to paying customers. One way to do that is by sending promotional emails to your customers. You can do this by sending discount coupons and bundle deals.
When you have an upcoming sale on products/services for any event like Christmas or some other holiday, you can run an email marketing campaign for its promotion. This type of promotion can lead to conversions which every online business wants.
If you are running an eCommerce store, many times your visitors will fill their carts with the products they need and then abandon the cart before checkout. This situation can occur because of many reasons. For example, the prospects may accidentally close the tab, change their mind, or could be just looking. All your marketing efforts from generating content and taking a customer to the conversion phase can go to waste.
You can minimize your abandoned carts by sending reminder emails to the people who have signed up. This practice can significantly reduce the number of lost customers. So, it is another thing you can start doing for your business.
Marketers use social media marketing, paid ads, and search engine optimization to get visitors to their websites. But not all customers make quick decisions. Instead, they go through different stages of the customer journey. Marketing to the same audience that is already interested in a product is much easier and can get you better results. This type of marketing is known as remarketing. And email marketing is one of the best remarketing strategies.
With your remarketing emails, you can save all the other marketing efforts and yield solid ROI (return on investment). So, it is another thing you can add to your marketing plan.
Email marketing is an effective method of marketing your products and services. It can help you get brand awareness, direct customers, reduce the number of abandoned carts, and maximize your ROI. So, regardless of the size of your business, do include email marketing in your marketing plan.